Sir Martin O’Sorrell
Once upon a time in Ireland, if you earned your living as a writer, you didn’t have to pay income tax. What a great way to encourage a creative culture, from the country that brought you Joyce, Behan,...
View ArticleAirlines suffer in online brand reputation index. Does it matter?
Is it impossible for some kinds of companies to have a good online reputation? I’m minded to ask after reading about some new research into online reputation – specifically looking at how certain UK...
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Ryanair passenger wins support of 357,000 Facebook users after €300 charges
UPDATE: There seems an almost inexhaustible supply of people wanting to share their unhappiness with Ryanair. The number of Facebook likes now stands at more than 387,000 and comments at 19,475. Read...
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Ryanair chief Michael O’Leary calls Facebook critic “an idiot”
Apparently never one to miss an own goal Ryanair chief executive, Michael O’Leary, has called the woman who racked up 560,000 likes, for her Facebook post about excessive charges, an idiot. After being...
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Ryanair is an analogue brand in a digital world and must change
Controversial low-cost airline Ryanair’s negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale. One story in the past...
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Twitter is an editorial medium and brands must get tone of voice right
Twitter held an event yesterday that highlighted once again the importance of finding your voice on Twitter. I’ve written about this a number of times. At Powered by Tweets, the issue was brought to...
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The archaic approach of Ryanair to social media
Late last month, it was announced that Robin Kiely had been appointed to what some have referred to as “the worst job in PR” – head of comms at Ryanair. This week, Kiely made his first significant...
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The fail trail – the do’s and don’ts when a social media PR crises hits...
More often than not, silence is never the best option when it comes to company gaffes. A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the...
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Ryanair website gets more traffic than BA and EasyJet combined, on zero...
Budget airline Ryanair received more web traffic during June than British Airways and easyJet combined, but at the same time it spent nothing on online advertising or paid-for search. June, obviously a...
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